Zena Weist is an integrated media strategist with over 25 years of B2C, B2B and NPO leadership in business planning, customer experience and marketing with brand, agency and vendor businesses. Zena has provided brand management and digital strategic counsel across a portfolio of Fortune 500 companies along with enterprise, mid-size, small and start-up organizations.
She led integrated media teams partnering with large consumer brands including ConAgra, Disney, Humana, Kimberly Clark, and Kraft. On the brand side, Zena had leadership roles in brand engagement, digital strategy, and integrated marketing communications at H&R Block, Hallmark, Sprint and CenturyLink. Her digital strategy work has been featured in seven business books and highlighted in the Harvard Business Review.
Zena has a Journalism degree from the University of Kansas and an MBA from the University of Missouri, Kansas City.